It starts with brand discovery and ends with a purchase transaction. The first example provides a simpler yet more complete answer to the question, “what is a pain point?” A customer pain point is a real or perceived problem for which a retail or wholesale brand can provide a solution. In fact, the point when the shopper realizes that you can provide a solution is only one touch point i n their trek through your sales funnel. Simply stating that ‘the point at which a prospect realizes you have a solution’ is their pain point leaves a lot out of the picture. The above definition is inhibitive of where you can meet your customers on the shopping journey. For example, here is what happened when I added the word “customer” to my search query: I didn’t see many straightforward, reliable explanations of what pain points actually are.

While conducting my Google research for today, I came across a lot of articles that skimmed the surface of what pain points might be. Product cost and availability pain points Here are some customer pain points you need to know: Let’s take a look at the categories of pain points your customers face and explore examples of how you might solve them. Your goal is to hone your specialty by gaining experience through “treating” your customers. Your niche will determine which of their pain points you should be able to solve. Likewise, there are as many customer pain points as there are physical ailments, each needing its own form of resolution.īefore you can apply what I am about to share, you will have to have an in-depth understanding of your customer base. Each requires a specialized treatment plan. There are many different types of cancer, bone breaks, even allergic reactions. As an online store owner, you are your customers’ doctor. When we have perceived unmet needs, we usually end up buying products. When we are in physical pain, we can visit a doctor.

Examples of online workspaces